Ex-BBN winner Efe Money explains why former housemates aren't successful in music

In a recent chat with Hip TV, Efe Money shared his insights on the persistent struggles of musicians who have emerged from the reality TV show platform.




According to Efe who won the 2017 edition of Big Brother Naija, the audience who follow the reality show are different from the ones who consume music regularly and this has contributed to the inability of past housemates who are musicians to build a fan base of the show.

"The reality TV audience is almost totally different from the music audience. The reality TV audience are 

passive consumers of music. They enjoy lifestyle and drama...while the active music consumers are totally different," Efe Money tells Trending. "When you go to reality TV, they just want to see you for your drama, fine clothes, who you're dating. They have less interest in your music," Efe added. 

Since the show kicked off in 2006, several musicians have graced the show in the hope of propping their profiles and attracting a listener base. However, the opposite has been the case with these artists unable to successfully divert attention from the show to their music. 

"Recent alumni of the show include Laycon and Whitemoney, who took home the top prize in 2020 and 2021, respectively. While Laycon has achieved some success in the music industry, Whitemoney has struggled to build a loyal fan base. Other notable musicians who have appeared on the show include Bryann, Vee, Uriel, Avala, Groovymono, Soma, and several others."

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